Quien lo escribe
Manolo Vargas. Advertising Creative Director / Copywriter
I have successfully spent the last 20 years working with the Hispanic Market in South, Central and North America. My combined experience includes multinational brands such as Coca-Cola, Ford Motor Company, Sprint and Nextel just to mention a few, as well as small-medium size brands within Supermarkets, Communications and Technology companies.
I believe that being Hispanic goes beyond speaking Spanish or celebrating “El 5 de Mayo”. It’s about understanding the culture. I am a strong believer that establishing a connection with the consumer is the most important thing. As a result of this belief, I have achieved several national and international awards. My passion, my knowledge and my experience are the essence that has helped me succeed in the Hispanic Market.